Methodological note · IHCRF
Why quantitative surveys in India need Human-Centred Design
While building the IHCRF district learning architecture, we piloted quantitative surveys using Human-Centred Design — not as a stylistic choice, but because standard instrument development kept producing questions that didn't map to how respondents actually think about their own lives. Iterating with frontline workers before enumerator training surfaced structural problems: response categories that collapsed meaningful distinctions, recall windows mismatched to agricultural and health-seeking rhythms, scales respondents politely answered but did not use discriminatingly. HCD applied to instruments narrows the gap between the question we wrote and the question respondents actually answer — which is where most measurement error hides.