How we see research
Research begins where instruments fail. The gap between the question a researcher writes and the question a respondent actually answers is where most measurement error lives. Survey design assumes shared frames of reference. Field reality is messier — a question about “household income” lands differently in a household where income is irregular, shared with extended kin, or earned in kind.
We build instruments by iterating with frontline workers and community members before enumerator training, not after. The point is not to make data “better” in the abstract — it is to narrow the distance between the question we wrote and the question respondents heard.